Everywhere you turn as a business owner, someone’s telling you to niche.

“Pick one offer. One audience. One problem to solve.”

It’s sold as the golden ticket.
The difference between being ignored… or being in demand.

I get that niching can be powerful. It can help you focus, communicate clearly, and position yourself in a crowded market. But it’s not the only way to succeed.

And for some of us?
It’s not the right way.

I’ve not been able to sleep some nights.

The recent attacks on the essence of Equality, Diversity, and inclusion (EDI) have had me scared and curious. If we stop now, what was it all for?

Don’t get me wrong, I get it. People are fed up with tokenistic initiatives; some are scared that moving towards Equity and Inclusion could mean they somehow lose out.

Is it just me, or has this years theme fallen a bit flat? Is a year enough time for everyone to get their bums into gear?

When we try to create change in the world, the most effective change happens when people appreciate and understand what’s in it for them. For some of us, we are driven by the fact that creating inclusivity in the workplace is morally the right thing to do, but for some (I’m looking at CEOs and CFOs here), we need a bit more. We need to know how inclusivity in our organisations, will benefit our businesses.

The days of tick-box training being enough are over. Employees now demand intentional, authentic, and transformative efforts in ED & I. To get there, EDI and HR leaders need to change things up and prioritise communication and purpose-driven training that goes beyond mere compliance.