Everywhere you turn as a business owner, someone’s telling you to niche.

“Pick one offer. One audience. One problem to solve.”

It’s sold as the golden ticket.
The difference between being ignored… or being in demand.

I get that niching can be powerful. It can help you focus, communicate clearly, and position yourself in a crowded market. But it’s not the only way to succeed.

And for some of us?
It’s not the right way.

I’ve not been able to sleep some nights.

The recent attacks on the essence of Equality, Diversity, and inclusion (EDI) have had me scared and curious. If we stop now, what was it all for?

Don’t get me wrong, I get it. People are fed up with tokenistic initiatives; some are scared that moving towards Equity and Inclusion could mean they somehow lose out.