You Don’t Have to Niche to Succeed: Why “The Riches Are in the Niches” Isn’t the Whole Story

Everywhere you turn as a business owner, someone’s telling you to niche.

“Pick one offer. One audience. One problem to solve.”

It’s sold as the golden ticket.
The difference between being ignored… or being in demand.

I get that niching can be powerful. It can help you focus, communicate clearly, and position yourself in a crowded market. But it’s not the only way to succeed.

And for some of us?
It’s not the right way.